Two years ago, all farmers sold their coffee in the local market, receiving very low income. For years that has been discouraging small coffee producers, causing them to ignore or give very little importance to coffee quality improvement. It is frustrating, especially looking back, for a coffee of excellent quality sold in parchment in the local market, to be worth the same as a coffee harvested and benefited without the minimum care.

​From the moment in which they began to export their coffee, this income has rising by almost 55%, getting a significant increase in the quality of life of the farmers and their families and a greater concern for quality and care of their crops. Very importantly the next generation of young farmers in Genova is even taking an interest in coffee once again because of our project.